Recently we’ve been working with Aurora Importing helping them promote their new line of espresso coffees. We wanted to put together a landing page that would serve as an online brochure and act as a landing page for various social media marketing campaigns. The page would be designed to provide users with basic information about the product at a glance, and give them a tool for finding the nearest store where they could buy the product.

Building a landing page is a lot of fun.You’re afforded the flexibility of not having to build the page within the architecture of the parent page, so you can focus on making the page clean, concise and functional. Large images, prominent calls to action and a clear information architecture are all friends of the landing page.

The Aurora Espresso Coffee landing page is part of a year long strategy that we’ve developed with Aurora Importing, designed to help them build a strong online community of loyal customers who share a passion for quality food products. Check out the page and let us know what you think.